The Leaderboard Pushdown provides maximum exposure for your thought leadership assets, including white papers, video, case studies, etc.
Unit appears within a leaderboard ad unit. User initiates expansion by rolling over the ad or clicking the open button. The leaderboard expands down to a larger unit featuring up to four of your content assets. The unit can collapse upon roll off or by clicking the close button
Client Deliverables (Ad Unit Produced by UBM):
Logo (vector eps file)
Branding Guidelines
Preferred color scheme with Hex values
Any preferred art work for use in design of ad unit (optional)
Ad Title: Max 50 characters including spaces
Up to 4 Content Assets including:
Asset #1: Featured Asset
Asset Title: max 50 characters including spaces
Brief Abstract: max 300 characters
Asset #2: “You may also be interested in” Asset #2
Asset Title: max 50 characters including spaces
Asset #3: “You may also be interested in” Asset #3
Asset Title: max 50 characters including spaces
Asset #4: “You may also be interested in” Asset #4
Asset Title: max 50 characters including spaces
Notes:
3rd party tags accepted (must adhere to IAB guidelines)
