The Leaderboard Amplifier functions and acts as a visual toolbar. Each tab reveals a different page of content, allowing business technology buyers to easily engage with your white papers, videos, case studies, etc.
Unit appears within a leaderboard ad unit. User initiates drop down by rolling over a tab. The ad unit expands downward to display the content offered within the tab. The unit can collapse upon roll off or by clicking the close button
Client Deliverables (Ad Unit Produced by UBM):
Logo (vector eps file)
Branding Guidelines
Preferred color scheme with Hex values
Any preferred art work for use in design of ad unit (optional)
Navigation tabs:
Identify titles for up to 3 navigation tabs to be used in the ad unit
Maximum 10 characters per tab including spaces
All content pieces to be used in the ad unit along with any associated copy, links and artwork
For white papers, analyst reports, case studies or other reports, provide the following:
Asset Titles: max 40 characters per asset
Brief Abstracts: max 300 characters per asset
Link to each asset
For Video, provide the following:
Video Title: max 40 characters per video
Brief Abstract: max 300 characters
Either a link to the video on YouTube if available or the original .mov file
Any associated body copy
Notes:
3rd party tags accepted (must adhere to IAB guidelines)
