The Filmstrip delivers rich functionality that engages technology professionals by repackaging your existing content assets (white papers, videos, case studies, etc.) into a unit that users can interact with
Unit appears within an IMU ad placement and scrolls through a maximum of 5 windows or strips displaying your content
Client Deliverables (Ad Unit Produced by UBM):
Logo (vector eps file)
Branding Guidelines
Preferred color scheme with Hex values
Any preferred art work for use in design of ad unit (optional)
Ad tTitle to be carried through all 5 Strips (maximum 50 characters)
Title for each Filmstrip window (maximum 50 characters per window, maximum 5 windows):
Content for each Filmstrip window. (maximum 2 assets per Filmstrip window recommended)
For white papers, analyst reports, case studies or other reports, provide the following:
Asset Titles: max 40 characters per asset
Brief Abstracts: max 300 characters per asset
Link to each asset
For video, provide the following:
Video Title: max 40 characters per video
Brief Abstract: max 300 characters
Either a link to the video on YouTube if available or the original .mov file
Any other associated body copy for use in Filmstrip windows
Notes:
3rd party tags accepted (must adhere to IAB guidelines)
