The Content Drop Down drives engagement in a rich functionality unit, allowing business technology buyers to interact with your content assets
o Unit appears within a leaderboard ad unit. User initiates drop down by rolling over a tab. The tab expands downward to display content asset. The unit can collapse upon roll off or by clicking the close button
Client Deliverables (Ad Unit Produced by UBM):
Logo (vector eps file)
Branding Guidelines
Preferred color scheme with Hex values
Ad Title: Max 50 characters including spaces
Up to 5 Content Assets including the following for each asset:
Asset Title: max 40 characters (including spaces)
Brief Abstract: max 300 characters (including spaces)
Link asset (i.e., white papers, video, case studies, analyst reports, etc.)
Notes:
3rd party tags accepted (must adhere to IAB guidelines)
