| Background color: |
The middle portion of the images serves as the background color when serving on the website. We will only accept images with a specific gray background color. Please use hexadecimal code #A1A1A1 for this portion of the images. |
| Clear branding: |
Creative materials must clearly identify the product or service that is being promoted. |
| Misleading users: |
Creative material that resembles the visual style of the content area on which it is displayed is prohibited. This includes but is not limited to using the colors, marks, fonts or icons explicitly associated with the site; for example, an ad on InformationWeek should not appear to be an InformationWeek news article. |
| Borders: |
Ads must have a border or otherwise clearly stand out from the site on which they are displayed. For example, white ads must have a border when displayed on a white background. |
| Links: |
All links should be clearly identified within the ad unit. |
| Suggestion: |
The bottom portion may be cropped if a browser is not fully expanded to full screen. Keep the text copy or button graphics towards the top which will have a better chance to be exposed to the audience. |
