Ad Spec Information
Welcome to UBM Tech’s ad spec information page. We’ve created this expandable area to illustrate all of our different ad styles with demos and spec requirements. Click on the thumbnail image below for a screenshot or video demo of the ad unit in action. For further specifications, click on the “more information” button. All creative and tracking links are required 5 business days for high impact units and 2 business days for standard units prior to launch. If UBM is designing/developing the unit, please allow 3 weeks for entire production process.
If you have any additional questions, please contact your sales representative.
High Impact Units
- Book Ends
- Welcome Ad
- Portrait IMU
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Leaderboard Slider
- Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
- Appears within a leaderboard ad unit, expanding when the user clicks on it and sliding in from the right side of the screen to display your unique content
- Social media links allow users to share content via email, Twitter and Facebook directly from within the ad unit
- Dimensions: initial/collapsed 728x90; expansion 950x500
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Sidekick IMU
- Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
- Appears on right-side column within an IMU ad unit, expanding when the user clicks on it and kicking in from the right side of the screen to display your unique content
- Dimensions: initial/collapsed 300x250; expansion 850x700
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Filmstrip
- Delivers rich functionality that engages business technology professionals by effortlessly repackaging your existing content assets (whitepapers, video, case studies, etc.) into a unit that users can slide and interact with
- Appears within an IMU ad unit placement and scrolls through a maximum of 5 windows or strips displaying your content
- Dimensions: 300x600 with 5 strips>
- Pushdown
- IntelliCenter IMU
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Leaderboard Amplifier
- Ad functions and acts as visual toolbar. Each tab reveals a different page of content, allowing business technology buyers to easily engage with your content within the unit
- Appears within leaderboard ad unit. User initiates drop down by rolling over a tab. The ad unit expands downward to display the content offered within the tab
- Dimensions: initial/collapsed 728x90; expansion 728x300 with multiple tabs
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Leaderboard Content Drop Down
- Drives engagement in a rich functionality unit, allowing business technology buyers to interact with your content assets (whitepapers, video, case studies, etc.)
- Appears within leaderboard ad unit. User initiates drop down by rolling over a tab. The tab expands downward to display content asset
- Dimensions: initial/collapsed: 728x90; expansion 728x300 with multiple tabs
- Pagepeel
- In-Banner Video
- Pre-Roll Video
Mobile/Other Platforms
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iPad
- Gives on-the-go business technology professionals quick access to breaking news stories and incisive commentary by our trusted editorial experts
- Ad units include: interstitial in between article pages (640x480), bottom banner landing pages (738x70 vertical and 994x70 horizontal) and IMU secondary article pages (300x250)
- Mobile
- Newsletter
- Welcome Ad for iPad Browser
Standard Units
- Leaderboard
- IMU
- Half Page Ad
- Tile
- Text Link