Ad Spec Information

Welcome to UBM Tech’s ad spec information page. We’ve created this expandable area to illustrate all of our different ad styles with demos and spec requirements. Click on the thumbnail image below for a screenshot or video demo of the ad unit in action. For further specifications, click on the “more information” button. All creative and tracking links are required 5 business days for high impact units and 2 business days for standard units prior to launch. If UBM is designing/developing the unit, please allow 3 weeks for entire production process.

If you have any additional questions, please contact your sales representative.

High Impact Units
  • Book Ends
    • Covers left and right sides of homepage. Your message remains fixed as users scroll up or down
    • Dimensions: 1260x890, 1260x925, 1260x1145, 1380x890, 1380x1020 (all sizes are needed)
  • Welcome Ad
    • Your ad is the first thing visitors see upon arriving at our sites
    • Served only one time per day to each visitor
    • Dimensions: 640x480
  • Portrait IMU
    • Rich functionality unit expands allowing business technology buyers to see and interact with your content (whitepapers, video, case studies, etc.)
    • Appears within an IMU ad unit
    • Users can click on offer to display multiple content assets
    • Dimensions: initial/collapse 300x600; expansion 613x460
  • Leaderboard Slider
    • Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
    • Appears within a leaderboard ad unit, expanding when the user clicks on it and sliding in from the right side of the screen to display your unique content
    • Social media links allow users to share content via email, Twitter and Facebook directly from within the ad unit
    • Dimensions: initial/collapsed 728x90; expansion 950x500
  • Sidekick IMU
    • Offers high-impact engagement in an impressively sized unit, allowing business technology buyers to interact with your content (whitepapers, video, case studies, etc.)
    • Appears on right-side column within an IMU ad unit, expanding when the user clicks on it and kicking in from the right side of the screen to display your unique content
    • Dimensions: initial/collapsed 300x250; expansion 850x700
  • Filmstrip
    • Delivers rich functionality that engages business technology professionals by effortlessly repackaging your existing content assets (whitepapers, video, case studies, etc.) into a unit that users can slide and interact with
    • Appears within an IMU ad unit placement and scrolls through a maximum of 5 windows or strips displaying your content
    • Dimensions: 300x600 with 5 strips>
  • Pushdown
    • Leaderboard expands down to a larger unit featuring content assets (whitepapers, video, case studies, ect.)
    • Appears within leaderboard ad unit. User initiated expansion by rolling over the ad or clicking the open button, pushing down the site
    • Dimensions: initial/collapsed 728x90; expansion 728x300
  • IntelliCenter IMU
    • Showcases your best content in a super-sized ad unit that serves as your very own site within a site and placed at the fingertips of our network's engaged business technology buyers
    • Utilizes IMU ad unit with up to five navigational tabs of your choice
    • Dimensions: 336x600 with multiple tabs
  • Leaderboard Amplifier
    • Ad functions and acts as visual toolbar. Each tab reveals a different page of content, allowing business technology buyers to easily engage with your content within the unit
    • Appears within leaderboard ad unit. User initiates drop down by rolling over a tab. The ad unit expands downward to display the content offered within the tab
    • Dimensions: initial/collapsed 728x90; expansion 728x300 with multiple tabs
  • Leaderboard Content Drop Down
    • Drives engagement in a rich functionality unit, allowing business technology buyers to interact with your content assets (whitepapers, video, case studies, etc.)
    • Appears within leaderboard ad unit. User initiates drop down by rolling over a tab. The tab expands downward to display content asset
    • Dimensions: initial/collapsed: 728x90; expansion 728x300 with multiple tabs
  • Pagepeel
    • This ad opportunity loads a small "teaser" image in the upper right corner of a page. This image is the starting point for the page to curl or "peel" back and display your ad content
    • Dimensions: Dogear- 100x75 and Peelback- 800x600
  • In-Banner Video
    • Video triggered within the banner upon page load
    • Dimension Options: 728x90, 336x280, 300x250, 120x600, 160x600, 640x480, 800x600
  • Pre-Roll Video
    • A video ad spot that appears before the video content plays
    • Dimension: 480x360
Mobile/Other Platforms
  • iPad
    • Gives on-the-go business technology professionals quick access to breaking news stories and incisive commentary by our trusted editorial experts
    • Ad units include: interstitial in between article pages (640x480), bottom banner landing pages (738x70 vertical and 994x70 horizontal) and IMU secondary article pages (300x250)
  • Mobile
    • When decision makers access our sites on a smartphone, they will be automatically redirected to the site’s mobile address and so will your company’s message. Top and bottom banner bundle
    • Dimensions: 120x20, 168x28, 216x36, 300x50, 320x50 (all sizes are needed)
  • Newsletter
    • Newsletters require both HTML and TEXT formatting
    • Static jpg or gif are required
    • Dimensions: Top Banner (728 x90) and IMU Banner (336x280 or 300x250)
  • Welcome Ad for iPad Browser
    • Your ad is the first thing visitors see upon arriving at our sites when using their iPad
    • Only shows on the browsers under iPad devices
Standard Units
  • Leaderboard
    • Dimensions: 728 x 90
    • Served in top and/or bottom pos
  • IMU
    • Dimensions: 336x280 or 300x250
    • Served in medium rectangle position
  • Half Page Ad
    • Dimensions: 300x600, 300x850 or 336x850
    • Served in large vertical rectangle position
  • Tile
    • Dimensions: 125 x 125
    • Served in square position
  • Text Link
    • Text cannot exceed 70 Characters, including spaces
    • Stand alone URL is required. Hyperlinked text will not be accepted