The Channel Company Ad Spec Information

Welcome Ad

Dimensions: 640x480
Formats: gif, jpg, png, Flash, Rich Media
Max File Size: 100K
Frequency Cap: 1 view per user, per 12 hour period, Non-Looping

Materials Deadline

All assets are required 5 bussines days prior to launch

Creative Format

Welcome Ads are comprised of three elements; the Publisher's logo, timer/skip feature and the object creative. All three elements are required. Details for each are as follows:

  • Publisher's Logo
    • Located in the upper left corner of ad space, the Publisher's logo reflects the specific The Channel Company site user is visiting.
  • Timer and Skip Feature
    • The Welcome Ad timer is located above client creative in the upper right corner. Triggered upon loading, the user has the option of skipping or viewing the ad in its entirety. Clocking up to 15 seconds, the timer counts down each second before the user is automatically redirected to intended page.
  • Object Creative
    • The Welcome Ad is launched in the center of the page and is comprised of one click-thru which redirects users to a new window when clicked. If a user does not skip or click on the ad, they will be automatically redirected to the intended page.

Creative Specifications

  • jpg, gif or png
    • 72 DPI
    • Standard optimization (no progressive scan)
    • Color Mode RGB
    • Non-animated - not listed on VS
  • swf
    • Version 8 or lower, AS 2.0
    • 30 FPS
    • Sound set to stream
    • Minimal Listeners
    • Click-thru and buttons must be removed
  • Video
    • Video is accepted but required to follow Third Party and The Channel Companys In-Page Rich Media guidelines

Tracked Metrics

The following metrics are tracked via The Channel Company:

  • Unique Loads
  • Clicks
  • Skips**
  • Seconds to Click**

**metrics are available per request


See the FAQ for additional details.

Example Welcome Ad

welcome ad

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