The Channel Company Ad Spec Information

PopTab Ad

How does the PopTab work?

A small animated ticker will appear on virtually every page of the programs site. When a visitor mouses over the small ticker the page will expand to display the advertiser’s page. A click on the large-format creative takes the user directly to the advertiser’s page.

Tracking and Reporting

Reporting is available to all clients. We track the following metrics:

  • Clicks : how many visitors click on the ad
  • Open : how many visitors roll over the ticker to reveal the expandable section
  • Rerun : how many visitors open and close and reopen the PopTab
  • Close : how many visitors roll off the pagepeel to close it

Technical Specifications:

The expandable poptab is comprised of two graphic elements, the ticker(175x25) which is the teaser and the large expandable(640x480) which is revealed when rolling over the teaser. Both elements can be formatted as .jpg, .gif, .png or .swf. Specifications for both are below.

Video:

Video is accepted in the PopTab but it must be third party hosted and follow the third party’s specs for video. Video length must be 1 minute or less. Video should not start automatically, rather queued by the first frame of the parent movie. Mute button is required.

Client's Creative (to be submitted to Ad Specialist):

Images(.jpg, .gif, .png)

When composing the files using .jpg, .gif, .png, the files must have the follow specifications:

  • Color Mode RGH
  • 72 DPI
  • Standard optimization (no progressive scan)
  • Less than 100 kilobytes
  • Non-animated

.swf (Flash)

When composing the files using .swf (Flash), the files must have the follow specifications:

  • Version 6, AS 2.0 (only if necessary, otherwise 1.0)
  • A background flood color should be included for any non-white backgrounds
  • Less than 100 kilobytes
  • 30 FPS
  • Minimal Listeners
  • Any Click-throughs or buttons removed

For the Ticker file:

The standard dimensions are 175 pixels in width and 25 pixels in height.Any image wider than 200 pixels will automatically ticker from right to left, unless using a .swf (flash) file.

* For PopTab, instead of creating the actual file, client can opt to provide their logo. Vendor for The Channel Company can incorporate the logo into the poptab creative.

For the Expandable file:

The dimensions are fixed at 640 pixels in width and 480 pixels in height.

* For expandable, instead of creating the actual file, client can opt to send the url of a landing page. Vendor for The Channel Company can take a screen shot of the landing page to use as the creative.

Client Deliverables to Ad Specialist:

  1. Physical copy of client's creative or url of landing page to take screen shot from
  2. Click-through url for creative and any third party tracking url if applicable *Any poptab Ad that is successfully composed in the confines of the configurator is deemed a basic project. Any project that requires additional or custom modifications is deemed a custom project and additional charges will be applied.

Where can I get more info on specs and tips?

Visual Steel Specs

See the FAQ for additional details.

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