The Channel Company Ad Specs

The Channel Company Ad Spec Information

Pagepeel

Dogear Dimensions:	100x75
Peelback Dimensions:	800x600
Formats:	gif, jpg, png, Flash, Rich Media
Max File Size:	Dogear 100K / Peelback 100K

Materials Deadline

All assets are required 5 business days prior to launch.

Creative Format

The Pagepeel is comprised of two graphic elements, the "dogear" and the "peelback". Both elements are required. Details for each as follows:

• Dogear File
  • Although the dimension for a dogear is 100x75 approximately 40 of the top pixels are made visible
  • Images wider than 300 pixels will automatically ticker from right to left
  • A buffer of 100 pixels should be placed on either side of the image to allow for a smooth transition. Images less than 300 pixels in width will not ticker
  • Client can provide desired logo to be used as an alternative to dogear file

• Peelback File
  • All live content should reside in the upper right corner; lower left corner is not visible
  • Client can provide URL of desired landing page as an alternative to peelback file

Creative Specifications

• jpg, gif or png
  • 72 DPI
  • Standard optimization (no progressive scan)
  • Color Mode RGB
  • Non-animated - not listed on VS

• swf
  • Version 8 or lower, AS 2.0
  • 30 FPS
  • Sound set to stream
  • Minimal Listeners
  • Click-thru and buttons must be removed

• Video
  • Video is accepted but required to follow Third Party and The Channel Companys In-Page Rich Media guidelines.

Tracked Metrics

The following metrics are tracked via The Channel Company:

• Unique Loads
• Clicks
• Open: the number of visitors that roll over the dogear to expand the Pagepeel**
• Rerun: the number of visitors that open, close and reopen the Pagepeel**
• Close: the number of visitors that roll off the Pagepeel to close it**

**metrics are available per request

See the FAQ for additional details.

Example Pagepeel

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